Planned Parenthood Generation Action USF St. Petersburg
Brief
Create a logo and t-shirt that reflects the mission of the non-profit and attracts college students while maintaining professionalis and navigating established brand identities.
Overview
I delivered three logo variations- black, white, & color, as well as a series of icons, a logo animation, event posters, a brand guide, and a three color t shirt design, color separated for screen printing.
The circle containing the founding year is intentionally evocative of a mifopristone tablet: A medication that Planned Parenthood Generation Action works hard to destigmatize and protect access to.
